Art, Service, and Science.

Before founding the brand, Jaime spent years in two worlds that demand focus under pressure—tattooing clients for hours at a time and responding to emergencies as a firefighter. In both, discomfort was a constant variable. Rather than accept harsh, chemical-heavy solutions as the norm, Jaime partnered with chemists to explore a more thoughtful approach: plant-based formulas designed to support comfort during demanding moments. That collaboration became Painless Picasso—a brand built on firsthand experience, professional standards, and the belief that care, preparation, and transparency matter just as much as performance. Today, Jaime continues to work as both a tattoo artist and firefighter while building Painless Picasso into a trusted, plant-based alternative to legacy "pain-relief" brands.