Painless Picasso was born at the intersection of art, service, and science.

Before founding the brand, Jaime spent years in two worlds that demand focus under pressure—tattooing clients for hours at a time, and responding to emergencies as a firefighter. In both, discomfort was a constant variable. Rather than accept harsh, chemical-heavy solutions as the norm, Jaime partnered with chemists to explore a more thoughtful approach: plant-based formulas designed to support comfort during demanding moments. That collaboration became Painless Picasso—a brand built on firsthand experience, professional standards, and the belief that care, preparation, and transparency matter just as much as performance.